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Edward Bernays1891–1995

If we understand the mechanism and motives of the group mind, is it not possible to control and regiment the masses according to our will without their knowing it?

Edward Bernays on power

Propaganda (1928), p. 71

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More from Edward Bernays

Propaganda is the executive arm of the invisible government.
Propaganda (1928), p. 48
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The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.
“The Engineering of Consent”, Annals of the American Academy of Political and Social Science 250 (March 1947), p. 113
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More about power

What is happiness? The feeling that power is growing, that resistance is overcome.
Friedrich Nietzsche1844–1900The Antichrist (1895), Aphorism 2
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What is good? Everything that heightens the feeling of power in man, the will to power, power itself.
Friedrich Nietzsche1844–1900The Antichrist (1895), Aphorism 2
- Morality
Where love rules, there is no will to power; and where power predominates, there love is lacking. The one is the shadow of the other.
Carl Jung1875–1961The Psychology of the Unconscious (1943), P. 97
- Love

All 213 quotes about power