Sun Tzu on motivation and goals

All war is deception.

This does not mean that the enemy is to be allowed to escape. The object is to make him believe that there is a road to safety, and thus prevent his fighting with the courage of despair. After that, you may crush him.

How can those who scorn God revere men?

A journey of a thousand miles begins with a single step.

Do, or do not. There is no ‘try.’

Never give in⁠—never, never, never, never, in nothing great or small, large or petty, never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.

Winston Churchill1874–1965Speech given at Harrow School, Harrow, England, October 29, 1941. Quoted in Churchill by Himself (2008), ed. Langworth, PublicAffairs, 2008, p. 23